About us.

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We're feed that brain, a company of passionate innovators focused on creating science-backed, brain-boosting formulas like our grass-fed collagen peptides with MCT and delicious gummy vitamins. 

Driven by our passion to help brainiacs like you get ahead in all areas of your life, we're nothing short of obsessive when it comes to our work. We prioritize your brain fitness, gut health, and mindful wellness practices by using high quality ingredients while following industry Good Manufacturing Practices (GMP) so that we can offer you formulas that really work and you can trust. 

Guided by Canada’s renowned visionary and creative force, Joe Mimran, our mission is to make 'getting healthier' something so brilliantly easy and effective, you'll want to keep it up! Smart, right?